Translation services for modern commerce

Imagine a world with hundreds of languages having no one can speak a second language!We wouldn’t be able to communicate with people from other countries as well as having the chance to explore, and the business would be only limited locally. However, with the help of translation, we are able to cross this barrier of communication.Before the start of globalization, commerce activities were largely focused within a dedicated sector within the country. Thus, consumers would tend to have the same language and there were no barriers to communicate. With the scale of globalization in recent decades, there is motivation for industries which are wanting to establish their foothold in the global community to increase profits or to expand their business due to saturation in their domestic market. However, these industries face upscale challenges in moving to a new market which could include significant factors such as language, and they have to be creative by using different means in order to reach out to a more diverse group of consumers.

Modern commerce refers to a system which allows for the exchange of goods and services between members in an industry. The sole reason that language could be the most significant would be due to the easy access to the Internet in the 21st century. Consumers are beginning to be more tech savvy in doing their research and exploring other possibilities online.The volume of online transactions has been steadily increasing for the past decades which is proves that consumers are turning to online platforms as a means to purchase their needs for the ease of convenience. Industries have highlighted this as an important point and offers options in several languages for their consumers to understand.

There is a huge positive force when offering consumers the option to view materials in a language which they can understand the best. It should be not a surprise that people will tend to buy the product more if product description is in a language that they understood. The idea seems daunting given that there is a huge variety of languages worldwide spoken throughout the world. However, as what economies of scales suggest, it would be impractical and impossible to provide all the different language imaginable. Rather, research studies should be done to identify the group of consumers to be targeted to effectively capture the most customers. This strategy is widely seen in business such as airline companies which are highly competitive in nature. In addition, they also offer helplines which have offers the same variety of languages spoken to help customers in providing a holistic service.

This is also an interesting fact which can be observed widely in the e-commerce business. Products have descriptions in multiple languages to help consumers understand the various key functions of the item to the extent of rectifying minor defects by your own. This gives the consumer full knowledge in understanding, knowing and operating the product by himself. This is also evident in their surveys which respondents are likely only to feedback when the language is comfortable to them. This directly creates a feedback loop to the company in helping them to improve the product further for consumers.

We will now look in-depth to some of the major online e-commerce companies which havebenefited from the multiple language options. Amazon was once the major company that dominated the e-commerce scene. It operates within the USA but offers worldwide shopping online and shipping. It offers translation of different languages for products put on sale. This connects people of different languages to understand what is the product being sold and the estimated day of delivery. Another big major company that recently featured was Alibaba, founded by Jack Ma. Previously, export companies in China found it hard to advertise in a stable online marketplace. Even if they are able to advertise, people from other countries found it hard as it was mainly in Mandarin. However with a global website which offers translation to many languages, it was easier for the companies to achieve their target market.

The benefits of translation is not a one sided affair. It helps consumer to have a clearer view on what they are buying. It also does help customers understand what is presented to them. This is critical to be able build the confidence in the customer. For example, it is common for businesses to prepare contracts or documents in different languages to do business with foreign partners. This assures both parties that their interests are well taken care of and they have the ability to understand all the underlying conditions that are formed as part of the business. This also helps in the process to create a more amicable working environment.

Despite all the importance and benefits that translation offers, there will be the downside of it. One of the downside of translation would be probably the human touch to the context. It is difficult to convey the right emotions or feelings through translation as the meaning might differ if not done properly. Another negative issue will be finding the right translator. There is so much information revolving around the product that makes it difficult for an industry to completely translate all information into various machine translation doesn’t capture many nuances and context well. This might result in mistranslation which sometimes produces humor for end reader instead of useful information. Though outsourcing could be a possible way to offload the work, it could be an uphill and expensive task to find reliable translators to undertake the job.

Chambers Translation services will help you find the right translator with the appropriate background and skills to market your products and services globally. You can reach them thru their website www.chamberstranslations.com and you can contact them thru +65 63391886.

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